Usually I think it's lazy and pointless to quote a designer's 'about me' section, but the Ivana Helsinki biography says much more than I could (cute knits, first Finnish designer ever to show at Paris Fashion Week, diffusion line for Topshop that I have bought into) about the label's inspirations and ethos:
'IVANAhelsinki is a Finnish art brand. It represents a completely new Northern style called "Fennofolk". It brings delicately together Slavic melancholity and pure Scandinavian moods with white arctic summer nights and endless winter sadness...'
1 comment:
so pretty
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